{"title":"Our Best-Selling Skincare","description":"\u003cp\u003eTop picks from those who know us well. \u003cbr\u003eSome discovered them by chance. Others can’t seem to live without them. And others chose them as the starting point for their daily skincare routine. \u003c\/p\u003e","products":[{"product_id":"crema-viso-antiage","title":"Anti-Aging Face Cream","description":"\u003cp\u003eThe \u003cstrong\u003eAnti-Aging Face Cream\u003c\/strong\u003e helps you take care of the signs of aging, \u003cstrong\u003edelivering intense hydration to the skin\u003c\/strong\u003e, thanks to low-molecular-weight hydrolyzed hyaluronic acid (50kDa).\u003c\/p\u003e\u003cp\u003eThis formula contains two key peptides: \u003cstrong\u003eMatrixyl Synthe’6®\u003c\/strong\u003e, which stimulates \u003cstrong\u003ethe production of components like collagen\u003c\/strong\u003e and \u003cstrong\u003ehyaluronic acid\u003c\/strong\u003e to \u003cstrong\u003esmooth wrinkles\u003c\/strong\u003e and improve elasticity; and \u003cstrong\u003eReproage®\u003c\/strong\u003e, which \u003cstrong\u003esupports cellular renewal\u003c\/strong\u003e, leaving skin looking more even and smooth. Over time, the \u003cstrong\u003eCeramides\u003c\/strong\u003e in our skin become depleted: \u003cstrong\u003ewe’ve added them to strengthen the skin barrier\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eAnyone who has tried this cream confirms its \u003cstrong\u003edeep nourishing power\u003c\/strong\u003e: it leaves skin feeling elastic and hydrated, without feeling greasy.\u003c\/p\u003e\u003cp class=\"small\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eMatrixyl Synthe 6® and Reproage® are registered trademarks of their respective owners. Skin First uses these terms exclusively to transparently and truthfully identify the active ingredients actually present in its formulations.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":19375170125924,"sku":"160005","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/crema_viso_antiage.png?v=1781187343"},{"product_id":"crema-viso-preventiva","title":"Preventive Face Cream","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003ePreventive Face Cream\u003c\/strong\u003e helps you \u003cstrong\u003eprevent the first signs of aging\u003c\/strong\u003e, while maintaining skin elasticity and softness. It’s the result of a perfect blend of ingredients: the \u003cstrong\u003eSyn-Coll peptide\u003c\/strong\u003e stimulates collagen production and slows its breakdown; the \u003cstrong\u003eGlycosnail VEG\u003c\/strong\u003e, a vegan complex rich in mucopolysaccharides, helps smooth and brighten skin tone. \u003cstrong\u003eHyaluronic Acid, Panthenol, and Allantoin\u003c\/strong\u003e soothe the skin and support the skin barrier. Extra Virgin Olive Oil and Argan Oil deliver emollient benefits, while \u003cstrong\u003eVitamin E\u003c\/strong\u003e acts as an antioxidant, protecting skin from free radicals and pollution.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur Community \u003c\/span\u003e\u003cstrong\u003eloves its lightweight, fresh texture\u003c\/strong\u003e\u003cspan\u003e: it absorbs quickly, without weighing skin down, leaving \u003c\/span\u003e\u003cstrong\u003eskin hydrated all day long\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"small\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eGlycosnail VEG® and Syn®-Coll are registered trademarks of their respective owners. Skin First exclusively uses these names to transparently and truthfully identify the active ingredients actually present in its formulations.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":22456452481124,"sku":"160006","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/crema_preventiva.png?v=1740388770"},{"product_id":"crema-viso-purificante","title":"Purifying Face Cream","description":"\u003cp\u003eThe \u003cstrong\u003ePurifying Face Cream\u003c\/strong\u003e is formulated to \u003cstrong\u003erebalance oily or impure skin\u003c\/strong\u003e while maintaining optimal hydration thanks to \u003cstrong\u003eHyaluronic Acid, Panthenol, and Allantoin. Revitalin®\u003c\/strong\u003e strengthens the skin barrier and protects skin from external aggressors; \u003cstrong\u003eBurdock Extract, Cucumber, and Fomes Officinalis\u003c\/strong\u003e regulate sebum production, reduce impurities, and improve the appearance of enlarged pores.\u003c\/p\u003e\u003cp\u003eOur community appreciates the \u003cstrong\u003elightweight feel it leaves on the skin\u003c\/strong\u003e.\u003c\/p\u003e\u003cp class=\"small\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003ePore Reductyl® and Revitalin® are registered trademarks of their respective owners. Skin First exclusively uses these names to transparently and truthfully identify the active ingredients actually present in its formulations.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":22456639094884,"sku":"160002","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/Crema-Viso-Purificante-Front-1_6cb60c17-ed02-45fa-b917-b6015abc10a5.png?v=1733844112"},{"product_id":"perfezionatore-cutaneo","title":"Skin Perfector","description":"\u003cp\u003eThe \u003cstrong\u003eSkin Perfecting Treatment\u003c\/strong\u003e is a \u003cstrong\u003egentle exfoliating tonic\u003c\/strong\u003e formulated to stimulate cellular turnover, brighten and smooth skin, minimize the appearance of enlarged pores, and combat blackheads and impurities.\u003c\/p\u003e\u003cp\u003eTo boost this effect, we’ve formulated it with 2% salicylic acid at pH=4: \u003cstrong\u003ewith consistent use, skin will look more even and firm\u003c\/strong\u003e, as our Community attests.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":31253237366884,"sku":"160001","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/Perfezionatore-Cutaneo-Front-1_c4e04c88-cbf6-4654-861b-e35431f56f05.png?v=1733848161"},{"product_id":"detergente-viso-delicato","title":"Gentle Face Cleanser","description":"\u003cp\u003eThe \u003cstrong\u003eGentle Face Cleanser\u003c\/strong\u003e is designed to be gentle on your skin every day. Its formula \u003cstrong\u003econtains soothing ingredients\u003c\/strong\u003e such as Aloe, Panthenol, Cucumber Extract, Oat, Chamomile, and Calendula. Those who have tried it tell us their skin feels \u003cstrong\u003efresh, hydrated, and soft to the touch\u003c\/strong\u003e: a gentle, non-drying experience that wraps you in its scent.\u003c\/p\u003e\u003cp\u003ePrefer a fragrance-free solution? We have the version for you.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":31253946237028,"sku":"160004","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/Detergente-Viso-Delicato-Front-1_e43ca15e-c4b0-44c9-b12b-8f872060c8ee.png?v=1733848179"},{"product_id":"olio-detergente-struccante","title":"Makeup Cleansing Oil - Gel to Milk","description":"\u003cp\u003eThe \u003cstrong\u003eMakeup Removing Cleansing Oil \u003c\/strong\u003eremoves\u003cstrong\u003e the most long-wearing \u003ca href=\"https:\/\/www.skinfirstcosmetics.it\/pages\/make-up\"\u003emakeup\u003c\/a\u003e\u003c\/strong\u003e, even waterproof formulas. When in contact with water\u003cstrong\u003e,\u003c\/strong\u003e it transforms into a gentle milk, leaving skin soft and hydrated. It features the \u003cstrong\u003einnovative Gel-to-Milk formula, which is non-greasy \u003c\/strong\u003eand respects the skin’s natural lipid balance, making it ideal for \u003cstrong\u003e\u003ca href=\"https:\/\/www.skinfirstcosmetics.it\/collections\/protocollo-skincare-pelle-secca\"\u003edry skin\u003c\/a\u003e or \u003ca href=\"https:\/\/www.skinfirstcosmetics.it\/collections\/protocollo-skincare-pelle-sensibile-rossori\"\u003esensitive skin\u003c\/a\u003e\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eA nourishing treat made with Sunflower Oil and Almond Oil, known for their emollient and antioxidant properties. Fragrance-free.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":31720143290468,"sku":"160008","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/Olio-Detergente-Struccante-Front-1_fac2d5f4-02d8-4a99-873c-5d71c579d1f0.png?v=1733848179"},{"product_id":"booster-niacinamide-azeloglicina","title":"Booster Niacinamide + Azeloglicina","description":"\u003cp\u003eThe \u003cstrong\u003eBooster Niacinamide + Azeloglicina\u003c\/strong\u003e is a high-concentration serum containing niacinamide and azeloglicina, formulated to \u003cstrong\u003erebalance oily, combination, or blemish-prone skin\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNiacinamide (vitamin B3) regulates sebum production\u003c\/strong\u003e, soothes inflammation, and helps reduce redness linked to post-inflammatory marks, while improving the skin’s overall texture. \u003cstrong\u003eAzeloglicina has antibacterial and sebum-regulating properties\u003c\/strong\u003e: it fades existing dark spots and prevents new blemishes from forming.\u003c\/p\u003e\u003cp\u003eYou’ll feel a \u003cstrong\u003elightweight, non-sticky texture\u003c\/strong\u003e when applied. The Community reports noticing less shiny skin and noticeably fewer breakouts, even after just a few applications.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":35237149704346,"sku":"160012","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/Booster-Niacinamide-Azeloglicina-Front-1_4a1a69a5-f1fb-4b4b-9912-d6d7078f545c.png?v=1733848160"},{"product_id":"booster-acido-ialuronico-ceramidi","title":"Hyaluronic Acid + Ceramides Booster","description":"\u003cp\u003eThe \u003cstrong\u003eHyaluronic Acid + Ceramides Booster\u003c\/strong\u003e is a concentrated serum that deeply hydrates and strengthens the skin barrier. An immediate boost that works on multiple fronts: \u003cstrong\u003ethe \u003ca href=\"https:\/\/www.skinfirstcosmetics.it\/collections\/prodotti-con-acido-ialuronico\" target=\"_blank\" title=\"Hyaluronic Acid skincare products\" rel=\"noopener\"\u003eHyaluronic Acid\u003c\/a\u003e\u003c\/strong\u003e traps water in the skin, keeping it \u003cstrong\u003esoft and plump\u003c\/strong\u003e; \u003ca href=\"https:\/\/www.skinfirstcosmetics.it\/collections\/prodotti-con-ceramidi\" target=\"_blank\" title=\"Ceramide skincare products\" rel=\"noopener\"\u003e\u003cstrong\u003eCeramides\u003c\/strong\u003e\u003c\/a\u003e, which are naturally occurring lipids in the skin, \u003cstrong\u003erepair the skin barrier\u003c\/strong\u003e, prevent moisture loss, and provide \u003cstrong\u003ea soothing action\u003c\/strong\u003e calming redness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIts lightweight texture\u003c\/strong\u003e absorbs quickly without weighing the skin down, \u003cstrong\u003eleaving it soft, elastic\u003c\/strong\u003e and better protected against external aggressors.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":35237271077018,"sku":"160011","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/Booster-Acido-Ialuronico-Ceramidi-Front-1_a230d6f0-fb03-4ae0-b3ef-57bac59444e2.png?v=1733848180"},{"product_id":"contorno-occhi","title":"Eye Contour","description":"\u003cp\u003eThe \u003cstrong\u003eEye Contour Gel \u003c\/strong\u003ecares for one of the most delicate areas of the face, \u003cstrong\u003ereducing dark circles, de-puffing under-eye bags, and softening wrinkles\u003c\/strong\u003e. The skin around the eye contour is particularly vulnerable to dryness and signs of aging, as it lacks sebaceous glands.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e with low molecular weight (50kDa) \u003cstrong\u003ehydrates, and the Syn-Coll peptide stimulates the body’s natural collagen production.\u003c\/strong\u003e Working in synergy, active ingredients including Eyeliss and Haloxyl reduce puffiness and dark circles, while caffeine and Regu-Age improve microcirculation.\u003c\/p\u003e\u003cp\u003eUsers report noticing \u003cstrong\u003ea fresher, more rested look\u003c\/strong\u003e, while appreciating its lightweight, non-sticky texture.\u003c\/p\u003e\u003cp class=\"small\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eHaloxyl®, Eyeliss®, Regu Age®, Syn®-Coll are registered trademarks of their respective owners. Skin First uses these names solely to transparently and truthfully identify the active ingredients actually used in its formulations.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":36151308943514,"sku":"160013","price":23.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/Contorno-Occhi-Front-1_1771fbae-03dc-421a-b633-c90d276d3453.png?v=1733848193"},{"product_id":"booster-retinolo","title":"Retinol Booster","description":"\u003cp\u003eThe \u003cstrong\u003eRetinol Booster\u003c\/strong\u003e is a concentrated serum formulated with 0.3% liposomal retinol. What does that mean? It \u003cstrong\u003eboosts cellular turnover and collagen production\u003c\/strong\u003e, penetrating the skin faster and more deeply; additionally, it \u003cstrong\u003ereduces the risk of irritation\u003c\/strong\u003e, making it suitable even for the most sensitive skin.\u003c\/p\u003e\u003cp\u003eIt is ideal for anyone looking to \u003cstrong\u003ediminish the signs of aging, regulate sebum production, and visibly reduce dark spots\u003c\/strong\u003e, especially those caused by sun exposure. Approved by the community, who praise its effectiveness and lightweight, non-sticky texture.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":36479697453210,"sku":"160014","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/Booster-Retinolo-Front-1_daf82605-1e23-479e-92ce-dee77872da6c.png?v=1733848168"},{"product_id":"bb-cream","title":"Stay Natural BB Cream","description":"\u003cp class=\"p1\"\u003eBB cream with \u003cstrong\u003eskincare actives\u003c\/strong\u003e formulated to \u003cstrong\u003eeven out\u003c\/strong\u003e your skin tone and \u003cstrong\u003ehydrate\u003c\/strong\u003e your skin, leaving it looking natural and fresh while you wear it.\u003c\/p\u003e\u003cp class=\"p1\"\u003eThe formula has a white texture: as you massage it onto your face, the microencapsulated pigments blend and adapt to your natural skin tone, maintaining a neutral undertone.\u003c\/p\u003e\u003cp class=\"p1\"\u003eThe result is a more even complexion that stays comfortable even when wearing makeup for long periods.\u003c\/p\u003e\u003cp class=\"p1\"\u003eThe formula contains five types of \u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e and \u003cstrong\u003eProbiotic Ferments\u003c\/strong\u003e that help keep skin hydrated and balanced. The soft-focus powders work on the skin’s surface, visually smoothing its texture.\u003c\/p\u003e\u003cp class=\"p1\"\u003eIt is suitable for all skin types and all skin tones, ideal for when you want a natural, quick base with buildable coverage.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":41944866422938,"sku":"160031","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/stay_natural_bb_cream.jpg?v=1768930065"},{"product_id":"booster-vitamina-c","title":"Vitamin C Booster","description":"\u003cp\u003eThe \u003cstrong\u003eVitamin C Booster\u003c\/strong\u003e is a targeted treatment designed to \u003cstrong\u003ereduce the visible signs of aging and skin discoloration\u003c\/strong\u003e. Formulated with 3-O-Ethyl Ascorbic Acid, a potent form of Vitamin C, it \u003cstrong\u003eprotects the skin\u003c\/strong\u003e from sun damage and leaves it \u003cstrong\u003ebrighter, firmer, and more even-toned\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eRegular use boosts collagen production and helps reduce redness: its ability to \u003cstrong\u003eneutralize free radicals helps soothe the skin\u003c\/strong\u003e. It leaves no sticky residue on the face, is lightweight, and absorbs quickly.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":42529803862170,"sku":"160038","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/Booster-Vitamina-C-Front-1_faa08528-9e8d-4bce-8134-b7fc73ee0a0a.png?v=1733848185"},{"product_id":"mousse-detergente-purificante","title":"Purifying Cleansing Mousse","description":"\u003cp\u003eThe \u003cstrong\u003ePurifying Cleansing Mousse\u003c\/strong\u003e is formulated for those looking to balance skin affected by conditions like \u003cstrong\u003eacne, blemishes, and excess sebum\u003c\/strong\u003e. Soft and velvety, it gently caresses your skin while thoroughly purifying it. How does it work? \u003cstrong\u003e2% Salicylic Acid\u003c\/strong\u003e helps exfoliate and prevent blemishes, \u003cstrong\u003ePolylisine Prebiotic\u003c\/strong\u003e reduces the proliferation of acne-causing bacteria, and \u003cstrong\u003eAlteromonas Ferment Extract Postbiotic\u003c\/strong\u003e supports hydration and strengthens the skin barrier.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":47020253577549,"sku":"160068","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/1_moussedetergentepurificante.png?v=1782484785"},{"product_id":"crema-viso-nutriente","title":"Nourishing Face Cream","description":"\u003cp\u003eThe \u003cstrong\u003eNourishing Face Cream\u003c\/strong\u003e protects the skin from daily stress and environmental stressors. Its rich formula \u003cstrong\u003eintensely hydrates\u003c\/strong\u003e, improving the appearance of fine lines and wrinkles. This is made possible by the synergistic blend of Hyaluronic Acid and Ceramide III, an adaptogenic complex of Ashwagandha and Turmeric, the antioxidant properties of Reishi and Shiitake mushrooms, and Wastar™ Lavender. Finally, Bel-Even™ balances cortisol levels to protect collagen.\u003c\/p\u003e\u003cp\u003eThose who use it appreciate its \u003cstrong\u003erich, silky texture and pleasant fragrance\u003c\/strong\u003e: with its fast-absorbing formula, every application becomes a true moment of well-being.\u003c\/p\u003e\u003cp class=\"small\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eBel-Even® and Wastar™ Lavender are registered trademarks of their respective owners. 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The product was applied twice daily for 28 days.\u003c\/h6\u003e\n\u003ch6\u003e** Self-assessment trial results conducted on 20 volunteers aged 40 to 65. The product was applied twice daily for 28 days.\u003cbr\u003e\n\u003c\/h6\u003e","brand":"Skin First","offers":[{"title":"Default Title","offer_id":50674526519629,"sku":"160082","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/booster_peptidi_patent_pending.png?v=1763391369"},{"product_id":"the-eggstra-secret-box","title":"The Eggstra Secret Box","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Eggstra Secret Box is a keepsake box to open and cherish. 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