{"title":"Make-up","description":"\u003cp\u003eDiscover our lightweight makeup, which combines skincare and makeup to protect, hydrate and enhance the skin. Enriched with functional active ingredients such as antioxidants and moisturizers, our products don't just improve the appearance of the skin. \u003cmeta charset=\"utf-8\"\u003e#SPLIT# Perfect for a natural look, you can use them alone or as part of your daily routine, to even out your skin tone and give a healthy, radiant appearance.\u003c\/p\u003e","products":[{"product_id":"bb-cream","title":"Stay Natural BB Cream","description":"\u003cp class=\"p1\"\u003eBB cream with \u003cstrong\u003eskincare actives\u003c\/strong\u003e formulated to \u003cstrong\u003eeven out\u003c\/strong\u003e your skin tone and \u003cstrong\u003ehydrate\u003c\/strong\u003e your skin, leaving it looking natural and fresh while you wear it.\u003c\/p\u003e\u003cp class=\"p1\"\u003eThe formula has a white texture: as you massage it onto your face, the microencapsulated pigments blend and adapt to your natural skin tone, maintaining a neutral undertone.\u003c\/p\u003e\u003cp class=\"p1\"\u003eThe result is a more even complexion that stays comfortable even when wearing makeup for long periods.\u003c\/p\u003e\u003cp class=\"p1\"\u003eThe formula contains five types of \u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e and \u003cstrong\u003eProbiotic Ferments\u003c\/strong\u003e that help keep skin hydrated and balanced. The soft-focus powders work on the skin’s surface, visually smoothing its texture.\u003c\/p\u003e\u003cp class=\"p1\"\u003eIt is suitable for all skin types and all skin tones, ideal for when you want a natural, quick base with buildable coverage.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":41944866422938,"sku":"160031","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/stay_natural_bb_cream.jpg?v=1768930065"},{"product_id":"maschera-labbra","title":"Soft Lips Lip Mask","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIntensive lip treatment designed for when lips are dry or put to the test by cold, wind or dry air.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt works on \u003cstrong\u003ehydration\u003c\/strong\u003e and the skin barrier, helping lips regain softness and comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe texture is rich and melting, glides on easily and wraps lips in a protective veil that makes them feel instantly more nourished, without feeling heavy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe formula is enriched with \u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e, which helps maintain hydration, and \u003cstrong\u003eCeramide 3\u003c\/strong\u003e, to support barrier function and reduce water loss. A complex of biomimetic lipids and selected vegetable oils, including \u003cstrong\u003eBlueberry Seed Oil\u003c\/strong\u003e, \u003cstrong\u003eRaspberry Oil\u003c\/strong\u003e, \u003cstrong\u003eSunflower Oil\u003c\/strong\u003e, \u003cstrong\u003eSqualane\u003c\/strong\u003e and phytosterols, helps reinforce the lipid barrier and protect lips from environmental stressors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith regular use, lips appear smoother, softer and more even-toned, with a natural luminous finish. Ideal as a daily treatment or as an intensive mask.\u003c\/span\u003e\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":42747980284058,"sku":"160035","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/Soft-Lips-Maschera-Labbra-Front-1_4b1f6711-cd88-459e-abae-10dad50e0c5e.png?v=1733848073"},{"product_id":"fix-care-brow-gel","title":"Fix \u0026 Care Brow Gel","description":"\u003cp\u003eThe \u003cstrong\u003eFix \u0026 Care Brow Gel\u003c\/strong\u003e defines and \u003cstrong\u003estrengthens brows\u003c\/strong\u003e, delivering a natural, long-lasting effect. This clear gel is infused with Biotinoyl Tripeptide-1 and Panthenol, providing a lightweight hold that sets and adds fullness without leaving any residue.\u003c\/p\u003e\u003cp\u003eIts dual-sided applicator allows for an \u003cstrong\u003eeffortless lamination effect\u003c\/strong\u003e. Anyone who has tried it confirms a natural, long-lasting effect.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":46761981509965,"sku":"160049","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/Fix-Care-Brow-Gel-Front-1_aa147ff8-ea8e-4802-98a9-0ebdfb499665.png?v=1733848074"},{"product_id":"no-filter-primer-pro","title":"No Filter Primer Pro","description":"\u003cp\u003eThe \u003cstrong\u003eNo Filter Primer Pro\u003c\/strong\u003e smooths and prepares the skin for \u003ca href=\"https:\/\/www.skinfirstcosmetics.it\/pages\/make-up\"\u003emakeup\u003c\/a\u003e application, delivering an even, long-lasting finish. \u003cstrong\u003eIt is enriched with\u003c\/strong\u003e a 5-molecular-weight complex of \u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e, which deeply hydrates and boosts elasticity, helping to smooth the look of wrinkles and fine lines. \u003cstrong\u003eSilica\u003c\/strong\u003e absorbs excess sebum for a smoother, more radiant complexion. \u003cstrong\u003eIdeal for combination or oily skin\u003c\/strong\u003e, it helps \u003cstrong\u003econtrol shine in the T-zone\u003c\/strong\u003e (forehead, nose, chin).\u003c\/p\u003e\u003cp\u003ePerfect for wearing alone as well. Anyone who has tried it \u003cstrong\u003eloves its lightweight texture\u003c\/strong\u003e, fast absorption, and long-lasting effect.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":47007872745805,"sku":"160069","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/No-Filter-Primer-Pro-Front-1_d5af7de8-1e83-4b8b-8498-10cb89c86d4e.png?v=1733848073"},{"product_id":"peptide-lip-balm-pink-sugar","title":"Peptide Lip Balm Pink Sugar","description":"\u003cp\u003eThe \u003cstrong\u003ePeptide Lip Balm\u003c\/strong\u003e is a balm for \u003cstrong\u003eplump, soft lips\u003c\/strong\u003e. It contains Palmitoyl Tripeptide-1 and low-molecular-weight hyaluronic acid, \u003cstrong\u003ewhich stimulate collagen and hyaluronic acid production\u003c\/strong\u003e, and deeply hydrate the lips. We’ve enriched the formula with Mustard Sprout and Carrot Extract, Shea and Mango Butters to deliver an even more complete hydrating and repairing action.\u003c\/p\u003e\u003cp\u003eIts lightweight texture melts into lips without ever feeling sticky or causing any tingling. \u003cstrong\u003eThe glossy finish delivers a luminous glow\u003c\/strong\u003e. It’s available in three natural shades: Pink Sugar, \u003ca href=\"https:\/\/www.skinfirstcosmetics.it\/products\/peptide-lip-balm-cherry\" title=\"Cherry\"\u003eCherry\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.skinfirstcosmetics.it\/products\/peptide-lip-balm-mocha\" title=\"Mocha\"\u003eMocha\u003c\/a\u003e.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":48713465528653,"sku":"160072","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/Peptide-Lip-Balm-Pink-Sugar-Front-1_12fd859e-db08-4638-bcf9-a8038f28cdd5.png?v=1757661434"},{"product_id":"peptide-lip-balm-cherry","title":"Peptide Lip Balm Cherry","description":"\u003cp\u003eThe \u003cstrong\u003ePeptide Lip Balm\u003c\/strong\u003e is a \u003cstrong\u003eplump, soft lip balm\u003c\/strong\u003e. It contains Palmitoyl Tripeptide-1 and low-molecular-weight Hyaluronic Acid, which stimulate \u003cstrong\u003ecollagen production\u003c\/strong\u003e and \u003cstrong\u003ehyaluronic acid production\u003c\/strong\u003e, and deeply hydrate. We’ve enriched the formula with Mustard Sprout and Carrot Extract, Shea and Mango Butters to deliver an even more comprehensive hydrating and repairing action.\u003c\/p\u003e\u003cp\u003eIts lightweight texture melts into lips without ever feeling sticky or causing tingling. \u003cstrong\u003eThe glossy finish delivers a luminous shine\u003c\/strong\u003e. Available in three natural shades: \u003ca href=\"https:\/\/www.skinfirstcosmetics.it\/products\/peptide-lip-balm-pink-sugar\" title=\"Pink Sugar\"\u003ePink Sugar\u003c\/a\u003e, Cherry, and \u003ca href=\"https:\/\/www.skinfirstcosmetics.it\/products\/peptide-lip-balm-mocha\" title=\"Mocha\"\u003eMocha\u003c\/a\u003e.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":48713474638157,"sku":"160073","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/Peptide-Lip-Balm-Cherry-Front-1_ed055da7-7088-436d-bf0a-9cd80513057e.png?v=1733848073"},{"product_id":"hydra-glow-primer","title":"Hydra Glow Primer","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHydra Glow Primer is a luminous face primer designed to do three things at once: prep skin for makeup, deliver a natural-looking glow, and keep skin hydrated and soft.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt’s makeup, but formulated with \u003cstrong\u003eskincare active ingredients\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhen you apply it, the texture glides on smoothly and blends seamlessly with skin. Skin instantly looks smoother and more even, with a soft, diffused glow, thanks to ultra-fine, neutral-toned luminous pearls suited for all skin tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe formula features a complex of \u003cstrong\u003e5 types of Hyaluronic Acid\u003c\/strong\u003e that helps lock in hydration, alongside shea butter and emollients. \u003cstrong\u003eNiacinamide\u003c\/strong\u003e helps even out skin tone, while \u003cstrong\u003eEvodia extract\u003c\/strong\u003e supports skin microcirculation and helps boost complexion radiance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou can use it before makeup to help your makeup glide on more smoothly and look more even.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOr wear it on its own when you want more luminous skin without adding any other products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":51472504291661,"sku":"160090","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/hydra_glow_primer.jpg?v=1768902870"},{"product_id":"peptide-lip-balm-mocha","title":"Peptide Lip Balm Mocha","description":"\u003cp class=\"p1\"\u003eThe new \u003cb\u003ePeptide Lip Balm Mocha\u003c\/b\u003e combines skincare science with the glossy finish of makeup.\u003cbr\u003eIts formula contains \u003cb\u003elow-molecular-weight hyaluronic acid microspheres\u003c\/b\u003e, which lock in moisture and instantly leave lips soft, smooth, and hydrated, plus \u003cb\u003ePalmitoyl Tripeptide-1\u003c\/b\u003e, a biomimetic peptide that over time stimulates collagen and hyaluronic acid, helping to create fuller, healthier-looking lips.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIts lightweight texture melts into lips without ever feeling sticky or causing any tingling.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe \u003cb\u003eMocha\u003c\/b\u003e shade is a warm, natural nude, with a cookie-like fragrance: pleasant to wear at any time of day.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAlso available in two other shades: \u003ca href=\"https:\/\/www.skinfirstcosmetics.it\/products\/peptide-lip-balm-pink-sugar\" title=\"Pink Sugar\"\u003ePink Sugar\u003c\/a\u003e and \u003ca href=\"https:\/\/www.skinfirstcosmetics.it\/products\/peptide-lip-balm-cherry\" title=\"Cherry\"\u003eCherry\u003c\/a\u003e.\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":51644087533901,"sku":"160093","price":16.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/peptide_lip_balm_mocha.jpg?v=1763053173"},{"product_id":"the-peptide-lip-balm-set","title":"The Peptide Lip Balm Set","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is our Peptide Lip Balm Set, a \u003c\/span\u003e\u003cstrong\u003elimited-edition kit\u003c\/strong\u003e\u003cspan\u003e, with \u003c\/span\u003e\u003cstrong\u003efour full-size products\u003c\/strong\u003e\u003cspan\u003e you can use whenever and however you like. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003cspan\u003eInside you’ll find \u003c\/span\u003e\u003cstrong\u003efour shades\u003c\/strong\u003e\u003cspan\u003e:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003ePink Sugar\u003c\/strong\u003e\u003cspan\u003e: a soft mauve pink.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eCherry\u003c\/strong\u003e\u003cspan\u003e: a vibrant cherry red with a natural finish.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eMocha\u003c\/strong\u003e\u003cspan\u003e: a warm nude, one of our most beloved shades (now sold out individually)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eGlazed Pink\u003c\/strong\u003e\u003cspan\u003e: a soft pink with ultra-fine micro-pearls that reflect light naturally. \u003c\/span\u003e\u003cspan\u003eThis shade is exclusive to the set\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe formula is the same as our Peptide Lip Balm: creamy, comfortable, and with a glossy finish. \u003c\/span\u003e\u003cspan\u003eIt’s designed to keep lips hydrated, smoother, and visibly plumper thanks to the inclusion of Palmitoyl Tripeptide-1 and low-molecular-weight Hyaluronic Acid. \u003c\/span\u003e\u003cspan\u003eThe texture is lightweight, melts in instantly, and never feels sticky. \u003c\/span\u003e\u003cspan\u003eThis set is perfect for anyone looking to give (or receive) a gift.\u003c\/span\u003e\u003c\/p\u003e","brand":"SKIN FIRST®","offers":[{"title":"Default Title","offer_id":52536456970573,"sku":"160097","price":50.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/files\/peptide_lip_balm_set_1.png?v=1764611884"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0149\/3283\/6452\/collections\/8FB30090-FF40-4D13-96CF-7D6492CE5915_1_105_c.jpg?v=1733852112","url":"https:\/\/www.skinfirstcosmetics.it\/en\/collections\/under-make-up.oembed","provider":"SKIN FIRST®","version":"1.0","type":"link"}