Skincare-infused makeup

Skin ready in two minutes. Even less. Light formulas with skincare actives. They apply easily, even with fingers. Natural result. No-makeup makeup effect.

Face

Hydra Glow Primer Skin First, vista frontale

Hydra Glow Primer

Step 1: for a light base

€20

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Hydra Glow Primer Skin First, vista frontale

Step 1: for a luminous base

Hydra Glow Primer

Face primer formulated with skincare active ingredients that preps the skin for makeup and delivers a luminous glow, even without wearing makeup.
€20,00
€20,00 €0,00
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Photo of product packaging and label: No Filter Primer Pro

Step 1: for an opaque base

No Filter Primer Pro

Mattifying primer that eliminates shine, minimizes pores, and hydrates, leaving the Skin smooth and polished, perfect for use under makeup or on its own.
€20,00
€20,00
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BB Cream Skin First, vista frontale

Step 2

Stay Natural BB Cream

BB cream with active skincare ingredients that adapts to all skin tones and hydrates the Skin, leaving a fresh, natural result.
€22,00
€22,00
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Product packaging and product label photo: Fix & Care Brow Gel

Step 3

Fix & Care Brow Gel

Clear setting gel, formulated with specific skincare active ingredients to help eyebrows be healthier and stronger.
€19,00
€19,00

New product

You asked for it, it's here.

Discover the illuminating facial primer with skincare actives. It preps the Skin, hydrates, and imparts radiance.
Natural brightness

Fine luminous pearls with a neutral undertone.
Delicate, natural luminosity on the Skin.

Use it however you want

Before makeup or on its own.

Skincare Actives

With Hyaluronic Acid, Niacinamide and Evodia extract to moisturize and brighten the Skin.

Discover the new Hydra Glow Primer
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The Peptide Lip Balm Set

The Peptide Lip Balm Set

A limited-edition set with four full-size products featuring our peptide formula for more hydrated, plumper lips. The perfect set to gift (or keep for yourself).
€50,00
€50,00 €64,00
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Product packaging and product label photo: Peptide Lip Balm Pink Sugar

Peptide Lip Balm Pink Sugar

Lip balm formulated for soft, plumper lips with a glossy effect.
€16,00
€16,00
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Product packaging and label photo: Cherry Peptide Lip Balm

Peptide Lip Balm Cherry

Balsamo formulato per labbra morbide, più piene e con un effetto glossy.
€16,00
€16,00
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Photo of Product Packaging and Label: Soft Lips Lip Mask

Soft Lips Lip Mask

An indulgent lip treatment with Hyaluronic Acid and Ceramide III that hydrates, nourishes, and protects the lips, leaving them softer and looking healthy.
€19,00
€19,00

Lips

The Lip Balm Set

A perfect set to give as a gift

€50 (Total product value €64,00)

Formulas updated together with you

We did this based on your feedback about Stay Natural BB Cream and Soft Lips.

Stay Natural BB Cream

More natural color

€22
Photo of Product Packaging and Label: Soft Lips Lip Mask

Soft Lips Lip Mask

More nourishing and protective formula

€20

The active ingredients of our makeup line

To take good care of the Skin while you wear it.
Hyaluronic Acid

Helps keep skin hydrated and more even in appearance.

Extract of Evodia Rutaecarpa

Supports the natural luminosity of the skin tone.

Palmitoyl Tripeptide-1

Signal peptide that stimulates collagen and hyaluronic acid.

Discover the new Hydra Glow Primer

Do you have questions? We're here.

Is the Stay Natural BB Cream full-coverage?

No, the Stay Natural BB Cream is not as full-coverage as a foundation. It is designed to even skin tone naturally.
If you want more coverage in certain areas, you can layer a second coat of the product.

How does the Stay Natural BB Cream adapt to all skin tones?

Thanks to microencapsulated pigments: they activate with massage and blend with the natural tone of the Skin. The result? A uniform, subtle, personalized effect.

Can I use the BB Cream Stay Natural even if I have oily skin or blemishes?

Yes. The formula is lightweight, non-occlusive and enriched with skincare actives. If you have Skin that tends to shine, you can apply it after No Filter Primer Pro for a more matte and long-lasting finish.

What is the finish of the Hydra Glow Primer?

The finish is luminous but natural. The formula contains very fine pearls with a neutral undertone, which reflect light without a pearlescent or artificial effect. The Skin appears more uniform and luminous, but remains natural.

What is the difference between Hydra Glow Primer and No Filter Primer Pro?

Hydra Glow Primer naturally illuminates the Skin and works to even out skin tone. It can also be worn alone when you want a brighter, fresh look.
No Filter Primer Pro, on the other hand, visually mattifies and smooths the Skin. It can be used both under makeup and alone, to help control shine over time and maintain a more matte finish.

Does No Filter Primer Pro really mattify? Even in summer?

Yes. It contains ingredients that help absorb excess sebum. When used before BB Cream, it helps keep the Skin less shiny even on the hottest days.