What is it?

Hyaluronic acid or hyaluronate (HA) is a polysaccharide in the glycosaminoglycan family (GAG), composed of glucuronic acid and N-acetylglucosamine. This is a naturally occurring molecule in the human body, where it is most concentrated in the eyes and joints.

The potential applications of HA are limited due to its high solubility in water and its rapid degradation in the human body: chemical modification is essential, which is why we must rely on stable formulations that can be used without sacrificing the product's beneficial properties.

Finally, hyaluronic acid is rapidly broken down by free radicals, which is why it is so important to use antioxidant products in skincare too!

What is it for?

Hyaluronic acid has shown a wide range of pharmacological activities: moisturizing, wound-healing, tissue-regenerating, anti-inflammatory, and anti-aging. It has the ability, in fact, to stimulate the synthesis of collagen and elastin by fibroblasts, which are cells found in our dermis. Furthermore, once these fibers have formed, it helps maintain them in their proper configuration. This is a very important aspect for the skin, because in aging skin these connections with HA are reduced, leading to the disorganization of these fibers and thus the formation of fine lines, wrinkles, and nasolabial folds. Additionally, thanks to its hydrophilic nature, retains water like a sponge: it can hold up to 1000 times its weight in water, which is exactly what makes it so effective at maintaining and improving hydration.

Products with Hyaluronic Acid

Hyaluronic acid is found in countless cosmetic formulations such as serums, toners, gels, creams, and also in a wide range of molecular weights: the smaller it is, the better it is able to penetrate the various layers of the skin and go deeper.

Hyaluronic acid is one of the most useful, most versatile and easiest-to-use active ingredients, as a daily staple in your skincare routine, making it an essential ally for all skin types.

  • Description

    A true hydration boost for the face: a concentrated formula containing Hyaluronic Acid and Ceramides, for thirsty skin.

    Products properties
    Function Dettaglio
    Function Moisturizer, Anti-aging
    Key Ingredients Hyaluronic Acid and Ceramides
    Step Routine 3Booster
  • Description

    This emollient Hydrating Body Cream has a light, silky texture that deeply nourishes and restores the hydro-lipid film, improving the Skin's elasticity.

    Products properties
    Function Dettaglio
    Function Moisturizer, Emollient, Soothing
    Key Ingredients Urea, Hyaluronic Acid, Niacinamide, Ceramides, Allantoin, Panthenol, and Arnica and Chamomile Extract
    Step Routine 3Hydration
  • Description

    Repairing hand cream, hydrating, emollient, with a lightweight, comfortable texture and a silky, non-greasy after-feel.

    Products properties
    Function Dettaglio
    Function Moisturizer, Soothing, Emollient
    Key Ingredients Urea, Panthenol, Niacinamide, Hyaluronic Acid, Ceramides, Allantoin, and Chamomile and Calendula Extract
  • Description

    High-protection SPF 30 facial sunscreen that protects skin from UVA, UVB rays and the signs of photoaging. Lightweight texture you forget you're wearing.

    Products properties
    Function Dettaglio
    Function UVA UVB, Antioxidant, Moisturizer
    Key Ingredients Juglans Regia Seed Extract, Niacinamide, Sodium Hyaluronate, and Vitamin E
    Step Routine 6Sunscreen / SPF
    New Formula
  • Description

    High-protection SPF 50 facial sunscreen that protects the skin from UVA, UVB rays and the signs of photoaging. Lightweight texture you’ll forget you’re wearing.

    Products properties
    Function Dettaglio
    Function UVA UVB, Antioxidant, Moisturizer
    Key Ingredients Juglans Regia Seed Extract, Niacinamide, Sodium Hyaluronate, and Vitamin E
    Step Routine 6Sunscreen / SPF
    New Formula
  • Description

    Rich anti-stress face cream that strengthens the skin barrier, intensely hydrates, and fights the signs of aging

    Products properties
    Function Dettaglio
    Function Polishing agent, Anti-aging, Moisturizer
    Key Ingredients Hyaluronic Acid, Ashwagandha and Turmeric Adaptogen Complex, Reishi and Shiitake Mushroom Extracts, Bel-Even™, and Wastar™ Lavender
    Step Routine 5Moisturizer
  • Description

    Ultra-fine face and body mist that hydrates, soothes, and protects against environmental stressors.

    Use it whenever you want, wherever you are.

    Products properties
    Function Dettaglio
    Function Moisturizer, Soothing
    Key Ingredients Hyaluronic Acid Complex and Ectoine
    Step Routine +Treatment
  • Description

    High-protection SPF 30 sun milk with a fast-absorbing fluid texture for face and body. It protects against UVA and UVB rays and is water-resistant.

    Products properties
    Function Dettaglio
    Function UVA UVB, Moisturizer, Water Resistant
    Key Ingredients Vitamin E, Calendula extract, and Aloe
    Step Routine 6Sunscreen / SPF
    Sold out
  • Description

    High-protection SPF 50 sun lotion with a fast-absorbing fluid texture for face and body. Protects against UVA and UVB rays, is water-resistant.

    Products properties
    Function Dettaglio
    Function UVA UVB, Moisturizer, Water Resistant
    Key Ingredients Vitamin E, Calendula extract, and Aloe
    Step Routine 6Sunscreen / SPF
    New Formula
  • Description

    Face Mask with Hyaluronic Acid and Ceramides. A pampering treat for hydrated, soft, velvety skin.

    Products properties
    Function Dettaglio
    Function Moisturizer, Emollient, Soothing
    Key Ingredients Hyaluronic Acid, Ceramides, Niacinamide, Betaine, Panthenol, Bisabolol, Allantoin, Mallow extracts, and Calendula and Chamomile
    Step Routine +Treatment
  • Description

    Mattifying primer that eliminates shine, minimizes pores, and hydrates, leaving the Skin smooth and polished, perfect for use under makeup or on its own.

    Products properties
    Function Dettaglio
    Function Polishing agent, Mattifier, Moisturizer
    Key Ingredients Hyaluronic Acid Complex and Silica
  • Description

    Balsamo formulato per labbra morbide, più piene e con un effetto glossy.

    Products properties
    Function Dettaglio
    Function Moisturizer, Plumper, Polishing agent
    Key Ingredients Palmitoyl Tripeptide-1 and Hyaluronic Acid
  • Description

    Lip balm formulated for soft, fuller lips with a glossy finish. Warm natural nude shade.

    Products properties
    Function Dettaglio
    Function Moisturizer, Polishing agent, Plumper
    Key Ingredients Palmitoyl Tripeptide-1 and Hyaluronic Acid
    Sold outNEW
  • Description

    Lip balm formulated for soft, plumper lips with a glossy effect.

    Products properties
    Function Dettaglio
    Function Moisturizer, Plumper, Polishing agent
    Key Ingredients Palmitoyl Tripeptide-1 and Hyaluronic Acid
  • BB Cream Skin First, vista frontale
    Updated formula
    Description

    BB cream with active skincare ingredients that adapts to all skin tones and hydrates the Skin, leaving a fresh, natural result.

    Products properties
    Function Dettaglio
    Function Moisturizer
    Key Ingredients Hyaluronic Acid Complex and Probiotics Ferment
    Updated formula