Collection:

Men's skincare

The SKIN FIRST® product line offers versatile skincare products, ideal for male skin as well, with personalized solutions for oily, dry, combination or sensitive skin. These treatments are designed to adapt to the diverse needs of the skin, delivering a complete men’s skincare routine that cleanses, hydrates, and protects. Gentle cleansers, deep moisturizers, and targeted treatments work together to improve the appearance and health of the skin, leaving it balanced, radiant and soft to the touch.

  • Description

    Gentle and with moisturizing active ingredients: it cleanses the skin, leaving it fresh and pampered, wrapped in a pleasant fragrance note.

    Regular price €16,00
    Sale price €16,00 Regular price
    Products properties
    Function Dettaglio
    Function Moisturizer, Soothing
    Key Ingredients Panthenol, Oat extracts, Cucumber, Chamomile, and Calendula and Aloe
    Step Routine 1Cleansing
    Best Seller
  • Description

    Gentle cleansing foam with targeted purifying and sebum-regulating action for oily, combination, and acne-prone skin.

    Regular price €22,00
    Sale price €22,00 Regular price
    Products properties
    Function Dettaglio
    Function Cleanser, Sebum Regulator, Mattifier
    Key Ingredients Salicylic Acid, Polylysine, and Alteromonas Ferment Extract
    Step Routine 1Cleansing
  • Description

    For oily or acne-prone skin, it regulates sebum secretion, refines enlarged pores, and fights the formation of comedones and pimples.

    Regular price €25,00
    Sale price €25,00 Regular price
    Products properties
    Function Dettaglio
    Function Cleanser, Sebum Regulator, Moisturizer
    Key Ingredients Revitalin, Burdock Extracts, and Cucumber and Fomes Officinalis
    Step Routine 5Moisturizer
    Best Seller
  • Description

    Concentrated facial serum with sebum-regulating, impurity-fighting and soothing action. With Niacinamide and Azeloglicina, it evens out skin tone.

    Regular price €28,00
    Sale price €28,00 Regular price
    Products properties
    Function Dettaglio
    Function Cleanser, Schiarente, Sebum Regulator
    Key Ingredients Niacinamide and Azeloglycine
    Step Routine 3Booster
    Best Seller
  • Description

    Pimples, dullness, blackheads, and enlarged pores: this kit helps purify, balance, and hydrate the skin, improving its texture.

    Regular price €84,00
    Sale price €84,00 Regular price Valore (€99,00)
    Products properties
    Function Dettaglio
    Function Cleanser, Sebum Regulator, Mattifier
    Key Ingredients Salicylic Acid, Niacinamide, Polylysine, and Tranexamic Acid
    OFF €15,00
  • Description

    Hydrating face cream with emollient action, formulated to prevent the appearance of aging signs and the first wrinkles.

    Regular price €25,00
    Sale price €25,00 Regular price
    Products properties
    Function Dettaglio
    Function Moisturizer, Polishing agent, Soothing
    Key Ingredients Glycosnail VEG and Syn-coll
    Step Routine 5Moisturizer
    Best Seller
  • Description

    Face mask formulated to absorb excess sebum, prevent and combat blackheads and pimples, and tighten enlarged pores.

    Regular price €21,00
    Sale price €21,00 Regular price
    Products properties
    Function Dettaglio
    Function Cleanser, Sebum Regulator
    Key Ingredients White and Green Clay, Burdock Extracts, Cucumber, Sage, and Lavender
    Step Routine +Treatment
  • Description

    A serum to prevent and counteract the signs of aging, acne marks and skin spots on the face. Formulated with 0.3% Retinol.

    Regular price €28,00
    Sale price €28,00 Regular price
    Products properties
    Function Dettaglio
    Function Anti-aging, Cleanser, Antioxidant
    Key Ingredients Retinol
    Step Routine 3Booster
  • Contorno Occhi Skin First, vista frontale
    Best Seller
    Description

    Gel per migliorare l'aspetto di rughe, borse e occhiaie, formulato con sostanze funzionali note per la loro azione vaso-protettiva, anti-invecchiamento e idratante.

    Regular price €23,00
    Sale price €23,00 Regular price
    Products properties
    Function Dettaglio
    Function Highlighter, Anti-Bags, Polishing agent
    Key Ingredients Haloxyl®, Eyeliss®, Regu Age®, Caffeine, Niacinamide, and Syn-Coll®
    Step Routine 4Eye Care
    Best Seller
  • Description

    Exfoliating facial toner, formulated with 2% salicylic acid at pH=4. Brightens and smoothes, leaving skin looking more even.

    Regular price €20,00
    Sale price €20,00 Regular price
    Products properties
    Function Dettaglio
    Function Polishing agent, Schiarente, Cleanser
    Key Ingredients Salicylic Acid
    Step Routine 2Exfoliation
    Best Seller
  • Description

    A true hydration boost for the face: a concentrated formula containing Hyaluronic Acid and Ceramides, for thirsty skin.

    Regular price €28,00
    Sale price €28,00 Regular price
    Products properties
    Function Dettaglio
    Function Moisturizer, Anti-aging
    Key Ingredients Hyaluronic Acid and Ceramides
    Step Routine 3Booster
  • Description

    Concentrated serum with 3-O-Ethyl Ascorbic Acid: an antioxidant for the face capable of smoothing and brightening. Lightweight texture, for fresh, soft, glowing skin.

    Regular price €28,00
    Sale price €28,00 Regular price
    Products properties
    Function Dettaglio
    Function Antioxidant, Schiarente, Soothing
    Key Ingredients Vitamin C
    Step Routine 3Booster
    Best Seller
  • Crema Viso Antiage Skin First, vista frontale
    New Packaging
    Description

    Face cream formulated to combat the signs of skin aging, with intensive hydrating action. It nourishes the skin and makes it more elastic, without leaving it greasy.

    Regular price €33,00
    Sale price €33,00 Regular price
    Products properties
    Function Dettaglio
    Function Anti-aging, Moisturizer, Polishing agent
    Key Ingredients Matrixyl Sinthe ‘6®, Reproage®, Hyaluronic Acid, and Ceramides
    Step Routine 5Moisturizer
    New Packaging
  • Description

    The topical application reduces pimple inflammation and improves the Skin.

    Regular price €16,00
    Sale price €16,00 Regular price
    Products properties
    Function Dettaglio
    Function Cleanser
    Key Ingredients Salicylic Acid, Glycolic Acid, and Pyruvic Acid
    Step Routine +Treatment
  • Description

    Do you have skin that is shiny in some areas and tight in others? This kit balances and hydrates without weighing it down.

    Regular price €80,00
    Sale price €80,00 Regular price Valore (€95,00)
    Products properties
    Function Dettaglio
    Function Sebum Regulator, Moisturizer
    Key Ingredients Niacinamide, Hyaluronic Acid, Salicylic Acid, and Ceramides
    OFF €15,00
  • Description

    Face Mask with Hyaluronic Acid and Ceramides. A pampering treat for hydrated, soft, velvety skin.

    Regular price €21,00
    Sale price €21,00 Regular price
    Products properties
    Function Dettaglio
    Function Moisturizer, Emollient, Soothing
    Key Ingredients Hyaluronic Acid, Ceramides, Niacinamide, Betaine, Panthenol, Bisabolol, Allantoin, Mallow extracts, and Calendula and Chamomile
    Step Routine +Treatment
  • Description

    Creamy Face Scrub, formulated with finely granulated powders, gentle on Skin and environmentally friendly. It exfoliates without causing irritation, improving skin texture and refining enlarged pores.

    Regular price €15,00
    Sale price €15,00 Regular price
    Products properties
    Function Dettaglio
    Function Polishing agent, Highlighter, Moisturizer
    Key Ingredients Almond and Hazelnut Powder and Silica
    Step Routine 2Exfoliation
  • Description

    This exfoliating toner improves the condition of active breakouts by normalizing sebum production, and helps prevent and combat Post acne marks. Ideal for oily and acne-prone skin.

    Regular price €24,00
    Sale price €24,00 Regular price
    Products properties
    Function Dettaglio
    Function Cleanser, Schiarente, Sebum Regulator
    Key Ingredients Salicylic Acid, Mandelic Acid, Tranexamic Acid, and Polylysine
    Step Routine 2Exfoliation
  • Description

    High-protection SPF 30 facial sunscreen that protects skin from UVA, UVB rays and the signs of photoaging. Lightweight texture you forget you're wearing.

    Regular price €21,00
    Sale price €21,00 Regular price
    Products properties
    Function Dettaglio
    Function UVA UVB, Antioxidant, Moisturizer
    Key Ingredients Juglans Regia Seed Extract, Niacinamide, Sodium Hyaluronate, and Vitamin E
    Step Routine 6Sunscreen / SPF
    New Formula
  • Description

    High-protection SPF 50 facial sunscreen that protects the skin from UVA, UVB rays and the signs of photoaging. Lightweight texture you’ll forget you’re wearing.

    Regular price €21,00
    Sale price €21,00 Regular price
    Products properties
    Function Dettaglio
    Function UVA UVB, Antioxidant, Moisturizer
    Key Ingredients Juglans Regia Seed Extract, Niacinamide, Sodium Hyaluronate, and Vitamin E
    Step Routine 6Sunscreen / SPF
    New Formula
  • Description

    Patches to speed up the disappearance of pimples, without leaving marks. Apply topically.

    Regular price €12,00
    Sale price €12,00 Regular price
    Products properties
    Function Dettaglio
    Function Cleanser
    Step Routine +Treatment
  • Description

    Exfoliating chemical peel, a facial exfoliating concentrate: it stimulates collagen production and cellular renewal.

    Regular price €26,00
    Sale price €26,00 Regular price
    Products properties
    Function Dettaglio
    Function Polishing agent, Schiarente, Highlighter
    Key Ingredients Salicylic Acid (BHA), Glycolic Acid, Lactic Acid, and Mandelic and Malic Acid (AHA)
    Step Routine +Treatment
  • Description

    Ultra-gentle and fragrance-free: it cleans gently, respecting even the most sensitive skin.

    Regular price €16,00
    Sale price €16,00 Regular price
    Products properties
    Function Dettaglio
    Function Moisturizer, Soothing
    Key Ingredients Panthenol, Oat extracts, Cucumber, Chamomile, and Calendula and Aloe
    Step Routine 1Cleansing
  • Description

    Complete intensive treatment for the Eye Contour Gel, targeting under-eye bags, dark circles and fine lines. It delivers an immediate effect that improves and remains consistent over time.

    Regular price €26,00
    Sale price €26,00 Regular price
    Products properties
    Function Dettaglio
    Function Schiarente, Anti-Bags, Polishing agent
    Key Ingredients Niacinamide, Eyeseryl®, and Escin
    Step Routine +Treatment
  • Description

    Lightening Gel for an anti-spot and depigmenting action: formulated with Tranexamic Acid, Niacinamide and Hexylresorcinol, it acts intensely on sun spots, melasma and post-acne marks.

    Regular price €23,00
    Sale price €23,00 Regular price
    Products properties
    Function Dettaglio
    Function Schiarente
    Key Ingredients Tranexamic Acid, Niacinamide, and Ethylresorcinol
    Step Routine +Treatment
  • Description

    Formulato con le Ceramidi per svolgere un’azione emolliente e riparatrice. Idrata subito e a lungo.

    Regular price €8,00
    Sale price €8,00 Regular price
    Products properties
    Function Dettaglio
    Function Moisturizer, Emollient
    Key Ingredients Ceramides
    Step Routine +Treatment
  • Description

    This emollient Hydrating Body Cream has a light, silky texture that deeply nourishes and restores the hydro-lipid film, improving the Skin's elasticity.

    Regular price €20,00
    Sale price €20,00 Regular price
    Products properties
    Function Dettaglio
    Function Moisturizer, Emollient, Soothing
    Key Ingredients Urea, Hyaluronic Acid, Niacinamide, Ceramides, Allantoin, Panthenol, and Arnica and Chamomile Extract
    Step Routine 3Hydration
  • Description

    Creamy-texture body cleanser, purifying and sebum-regulating, ideal for combination, oily and blemish-prone skin. Leaves skin feeling fresh, clean and purified.

    Regular price €18,00
    Sale price €18,00 Regular price
    Products properties
    Function Dettaglio
    Function Cleanser, Soothing
    Key Ingredients Undecylenoyl Oat Amino Acid, Salicylic Acid, Polylysine, Alteromonas Ferment Extract, Glycolic Acid, and Mandelic and Lactic Acid
    Step Routine 1Cleansing
    New Packaging
  • Description

    High-protection SPF 30 sun milk with a fast-absorbing fluid texture for face and body. It protects against UVA and UVB rays and is water-resistant.

    Regular price €23,00
    Sale price €23,00 Regular price
    Products properties
    Function Dettaglio
    Function UVA UVB, Moisturizer, Water Resistant
    Key Ingredients Vitamin E, Calendula extract, and Aloe
    Step Routine 6Sunscreen / SPF
    Sold out
  • Description

    High-protection SPF 50 sun lotion with a fast-absorbing fluid texture for face and body. Protects against UVA and UVB rays, is water-resistant.

    Regular price €23,00
    Sale price €23,00 Regular price
    Products properties
    Function Dettaglio
    Function UVA UVB, Moisturizer, Water Resistant
    Key Ingredients Vitamin E, Calendula extract, and Aloe
    Step Routine 6Sunscreen / SPF
    New Formula
  • Description

    Body cream that hydrates and smooths, fighting acne, impurities and uneven skin texture.

    Regular price €25,00
    Sale price €25,00 Regular price
    Products properties
    Function Dettaglio
    Function Polishing agent, Cleanser, Moisturizer
    Key Ingredients Salicylic Acid, Mandelic Acid, Niacinamide, and Polylysine
    Step Routine 3Hydration
  • Acne Fighter Kit
    OFF €5,00
    Description

    Quickly eliminate pimples with our Acne Fighter Kit. It contains Anti-Blemish Patches and Anti-Blemish Gel for clean, blemish-free skin.

    Regular price €23,00
    Sale price €23,00 Regular price Valore (€28,00)
    Products properties
    Function Dettaglio
    Function Cleanser
    Key Ingredients Salicylic Acid, Glycolic Acid, Pyruvic Acid
    Step Routine +Treatment
    OFF €5,00
  • Description

    Se hai segni o macchie post-acne, questa routine aiuta ad attenuarli gradualmente, migliorando l’uniformità e l’equilibrio cutaneo.

    Regular price €90,00
    Sale price €90,00 Regular price Valore (€105,00)
    Products properties
    Function Dettaglio
    Function Schiarente, Highlighter
    Key Ingredients Vitamin C, Niacinamide, Salicylic Acid, and Tranexamic Acid
    OFF €15,00
  • Description

    Dedicated to delicate skin: a curated selection of products designed to pamper your sensitive skin and soothe redness.

    Regular price €80,00
    Sale price €80,00 Regular price Valore (€95,00)
    Products properties
    Function Dettaglio
    Function Soothing, Moisturizer, Emollient
    Key Ingredients Sensityl, Madecassoside, SymRepair 100, and Neutrazen
    OFF €15,00
  • Description

    When the first wrinkles appear, the key word is prevention: this kit helps keep skin glowing, hydrated, and protected.

    Regular price €77,00
    Sale price €77,00 Regular price Valore (€92,00)
    Products properties
    Function Dettaglio
    Function Moisturizer, Polishing agent, Anti-aging
    Key Ingredients Peptides Complex, Salicylic Acid, Ashwagandha and Turmeric Adaptogen Complex, and Hyaluronic Acid
    OFF €15,00

Frequently Asked Questions

Come posso capire qual è il mio tipo di pelle?

Lava il viso con un detergente delicato e aspetta un'ora senza applicare nulla. Poi osserva com'è la pelle.

- Se si lucida, soprattutto nella zona T, probabilmente è mista o grassa;

- Se tira, si desquama o appare spenta, tende ad essere secca;

- Se si arrossa o si irrita facilmente con alcuni prodotti, è sensibile.

Se non sei sicur*, c'è lo Skincare Builder: un quiz gratuito che ti aiuta a identificare il tuo tipo di pelle e costruire una routine su misura. Lo trovi qui .

Quali sono i passaggi base della skincare viso per un uomo?

Tre step sono sufficienti per una routine efficace: detersione, idratazione e protezione solare. La pelle maschile produce più sebo e, se ci si rade regolarmente, affronta un'aggressione meccanica quotidiana che la rende più reattiva. Per questo la detersione mattina e sera è il punto di partenza. L'idratazione mantiene la pelle equilibrata e confortevole. La protezione solare ogni mattina è il gesto più efficace per prevenire l'invecchiamento precoce e le macchie.Se hai esigenze specifiche, pelle lucida, rossori post-rasatura, prime rughe, aggiungi un booster mirato dopo la detersione e prima della crema.

Esistono dei cofanetti o set skincare per iniziare?

I Kit Essentials Skin First :raccolgono i prodotti fondamentali per costruire una routine completa e facile da seguire, pensati per diverse esigenze cutanee. Scopri i Kit

Come posso evitare le irritazioni dopo la rasatura e quali prodotti posso applicare?

Rossore e bruciore post-rasatura sono spesso il segnale di una barriera cutanea temporaneamente sensibilizzata. Puoi ridurre l'irritazione già durante la rasatura seguendo tre accorgimenti:

- radere nella direzione di crescita del pelo

- usare acqua tiepida per ammorbidire la pelle

- non passare il rasoio più volte sulla stessa zona.

Dopo la rasatura, evita prodotti con alcol o formule aggressive. Il Booster Lenitivo, formulato con Beta-Glucano, Avena Colloidale e SymRepair®, aiuta a ridurre rossori, bruciore e discomfort. Se la pelle è particolarmente reattiva, abbinalo alla Crema Viso Cica Barrier®, con Madecassoside e Neutrazen™ per calmare e supportare la barriera cutanea.

Qual è il miglior modo di trattare borse, occhiaie e rughe?

La zona del contorno occhi è più sottile e delicata, per questo mostra prima i segni di stanchezza, disidratazione e linee d'espressione. Un contorno occhi con attivi specifici è il trattamento più mirato.Il nostro Contorno Occhi contiene Caffeina, Peptidi e Niacinamide per ridurre l'aspetto di borse e occhiaie, migliorare l'idratazione e distendere la zona perioculare. Per risultati ottimali, applicalo mattina e sera con costanza.