Articolo curato dal team scientifico di Skin First, guidato dalla Dott.ssa Maria Pia Priore, farmacista, cosmetologa, founder di Skin First.
With the arrival of cold weather, the “skin barrier” has become one of the most commonly cited terms in skincare. And no, this is not a passing trend.
It’s talked about so much because when it’s balanced, the skin is more stable and can defend itself better.
When it weakens instead, the skin starts sending signals that we often don’t immediately link to the right cause.
So instead of adding a new active ingredient, sometimes we just need to pause for a moment and support the skin barrier.
Let’s see what it actually means and what we can do in practice.
The skin barrier is the outermost layer of the skin: it helps retain moisture and protect the skin from external aggressors.
When it weakens, we lose water more easily and the skin becomes drier and more reactive.
In winter, cold weather and dry air are often compounded by skincare that is too “intense”.
In most cases, a more essential skincare routine with gentle formulas and hydrating, soothing actives helps.
What is the skin barrier?
When we talk about skin barrier, we are referring mainly to the most superficial layer of the skin: the stratum corneum. It is the point of contact between you and everything that happens outside. A simple way to understand it is to imagine a wall:
the bricks are the cells of the stratum corneum (corneocytes).
the mortar that holds them together is made up of natural lipids: ceramides, cholesterol, and fatty acids.
When this system is well organized, the wall is compact: water stays inside and what irritates from the outside world has a harder time getting through. But when the lipid component becomes depleted, the wall loses its compactness: water evaporates more easily (TEWL, transepidermal water loss) and the skin tends to become dehydrated and react more.
This is where it becomes clear why the skin barrier is so central. Its job is simple: retain what the skin needs, especially water, and limit the entry of what can stress it. When this balance is disrupted, the skin loses stability more easily.
How to tell if the barrier is struggling
Usually there is no single sign. More often it is a combination: – the skin feels tight even after moisturizer – more frequent or more noticeable redness – stinging with products you used to tolerate well – skin that feels rougher, duller, less even – in some cases, greater overall “reactivity”
If this sounds familiar, before changing everything it makes sense to pause here: often the issue is the barrier.
Causes
Rarely is there just one cause. Usually it is a combination of factors.
In winter, cold, wind, and lower humidity outdoors come into play, along with drier indoor air from heating. Hotter and longer showers are often added too.
Then there are skincare habits: cleansers that are too stripping, washing too often, exfoliating too frequently, layering many actives together (especially if the skin is already stressed).
And finally there is real life: irregular sleep, smoking, frequent handwashing, pollution, and UV rays (which do not disappear in winter).
Expert opinion
“When the skin feels tight or looks rough, many people respond by increasing exfoliation. In reality, that is a common mistake. If the barrier is fragile, ‘pushing’ more often does not help. Usually, it is better to take a step back and focus on gentle formulas with hydrating, soothing actives that the skin recognises well: ceramides, hyaluronic acid, glycerin, panthenol, niacinamide, madecassoside.”
Maria Pia Priore
Founder di SKIN FIRST®, farmacista e cosmetologa
What should you do?
This is not about drastic solutions. It is about doing less, but better, for a few days (and with a bit of consistency).
1. Simplify your skincare routine for a few days
If your skin is sending signals, remove the extras and stick to the essentials: gentle cleansing, proper hydration, and sunscreen in the morning. The rest can wait. Once the skin feels more stable again (less tight, less red, no stinging), you can reintroduce the other steps one at a time, starting with the gentlest actives and observing how your skin responds for a few days. If the signs come back, you are probably moving too fast.
2. Cleansing: gentle, lukewarm water, no overdoing it
Cleansing is often the first critical point. The goal is to cleanse without stripping the hydrolipidic film. In general: morning and evening is enough. A third cleanse only makes sense after intense physical activity. If your skin feels tight after your cleanser, that is already a useful message: at this stage, it is best to choose a truly gentle formula that leaves the skin comfortable. That is why, at Skin First, the Gentle Facial Cleanser is formulated specifically for this kind of feeling.
3. If you double cleanse, make it “soft”
Double cleansing makes sense if you wear makeup or sunscreen, because it helps you avoid rubbing. But “double” should not mean “more aggressive”. A first step that dissolves and a gentle second step are more than enough. If you notice that you have to massage too much or for too long to remove everything, the issue is often the product or the method, not the strength.
4. Hydration in two levels
When the barrier is struggling, “just put on a cream and go” is often not enough. The skin first needs to hold on to water and then reduce water loss. At this stage, formulas with humectants such as hyaluronic acid and glycerin work well, helping attract and maintain moisture. One example is the Hyaluronic Acid + Ceramides Booster, to be used before your cream to support this first step.
Then you need a cream that supports the barrier, helping limit water loss and make the skin feel more comfortable.
5. Help the skin rebuild its lipid layer
In winter, when the skin loses moisture more easily, barrier lipids become central. Ceramides and soothing actives often help the skin regain stability and tolerance. Here, the choice depends on how the skin is behaving:
– If the skin is dry and “asks for nourishment”, a richer, more comfortable cream can help reduce that tight-skin feeling, such as the Nourishing Face Cream; – If, on the other hand, the skin is reactive and tends to turn red or sting, it often makes more sense to choose a more soothing and protective cream, such as our Cica Barrier Face Cream.
This is not an absolute rule: it is a practical way to choose based on the main signal.
6. Put exfoliants and retinoids on pause if the skin is reactive This is not a permanent goodbye, just a sensible pause. If the skin feels tight, stings, or reddens easily, continuing to use exfoliants or retinoids can make things worse. Wait until the skin feels more stable. Then you can start again gradually, choosing very gentle formulas. One example is our Sensitive Skin Exfoliant, designed to support skin renewal without compromising the barrier. The goal is not to speed up, but to respect the skin’s timing.
7. Don’t forget sunscreen Even in the colder months. Skin that is already struggling benefits from consistent protection against environmental stressors.
A few extra tips
If the air in your home is very dry, increasing humidity a little can help more than you might think, especially if your skin tends to feel tight.
Showers that are too hot and too long easily worsen dryness, especially on the body.
Body skin follows the same rules as facial skin: gentle cleansers and moisturiser applied straight after showering make a big difference.
Conclusion
The skin barrier is not a trend. It is the foundation that allows the skin to retain hydration and better tolerate external stress. In winter, very often, what really helps is not adding products, but slowing down for a moment: getting organised, simplifying, and treating the skin more gently.
Scientific sources
1. Ferreira M.S., Sousa Lobo J.M., Almeida I.F. (2022). Sensitive skin: Active ingredients on the spotlight. – International Journal of Cosmetic Science
2. Del Rosso J.Q., Kircik L. (2025).Skin 101: Understanding the Fundamentals of Skin Barrier Physiology—Why is This Important for Clinicians? – The Journal of Clinical and Aesthetic Dermatology.
3. Lodén M. (2012).Effect of moisturizers on epidermal barrier function. – Clinics in Dermatology, 30(3):286–296.
4. Baalbaki N. (2024).Cosmeceutical Moisturizers and Barrier Repair. – In: Cosmeceuticals E-Book: Procedures, Cosmet Ingredients and Benefits.
5. Proksch E., Brandner J.M., Jensen J.M. (2008).The skin: an indispensable barrier. – Experimental Dermatology, 17(12):1063–1072.
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